The Everyman Archetype Does your brand thrive on being approachable, inclusive, and just plain real? The Everyman archetype is about being relatable and dependable. If your audience sees you as the friend they can always count on, this archetype might be your match. With the Everyman archetype, your brand will feel like a trusted friend […]

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The Everyman Archetype Does your brand thrive on being approachable, inclusive, and just plain real? The Everyman archetype is about being relatable and dependable. If your audience sees you as the friend they can always count on, this archetype might be your match. With the Everyman archetype, your brand will feel like a trusted friend […]

The Everyman Archetype: Creating Relatable and Approachable Brands

Woman casually sitting on a couch reading a book
Woman casually sitting on a couch reading a book

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The Everyman Archetype Does your brand thrive on being approachable, inclusive, and just plain real? The Everyman archetype is about being relatable and dependable. If your audience sees you as the friend they can always count on, this archetype might be your match. With the Everyman archetype, your brand will feel like a trusted friend […]

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