The Hero Archetype Are you the one cheering others on to chase their dreams and overcome challenges? The Hero archetype is all about courage, determination, and making a real impact. If your brand empowers others to be their best, you’re already a hero. With the Hero archetype, your brand will inspire confidence and action. Ready […]
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Ever feel like your brand is having an identity crisis? One day it’s the playful jester, the next it’s the wise sage, and you’re left wondering which one truly represents you. Don’t worry—you’re not alone! Today, we’re diving into the fascinating world of brand archetypes and how they can help you shape a cohesive, timeless […]
Imagine this: You’re cozied up with your chai latte, mood boards sprawled out, and color swatches dancing before you. Welcome to the Mattie and Mase workshop! We’re not about fluff; we’re about purpose. So, grab that metaphorical paintbrush—it’s time to create magic. 1. Brand Strategy and Positioning At Mattie and Mase, we believe that a strong […]
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