The Hero Archetype Are you the one cheering others on to chase their dreams and overcome challenges? The Hero archetype is all about courage, determination, and making a real impact. If your brand empowers others to be their best, you’re already a hero. With the Hero archetype, your brand will inspire confidence and action. Ready […]

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Let’s be real—your brand is the face of your business, and if that face feels like it belongs to a different time (or worse, a different business), it’s time to hit refresh. As your business grows and evolves, your brand should too. But how do you know when it’s the perfect time to rebrand? Here […]

Ever feel like your brand is having an identity crisis? One day it’s the playful jester, the next it’s the wise sage, and you’re left wondering which one truly represents you. Don’t worry—you’re not alone! Today, we’re diving into the fascinating world of brand archetypes and how they can help you shape a cohesive, timeless […]
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It’s your bestie at Mattie and Mase Design Co., back with another dose of real talk about branding. Today, we’re diving into the heart of your brand – your brand story. Find Your Why First things first, you got to find your “why”. Why does your brand exist? And no, “making money” isn’t the answer […]
