Let’s talk about something that doesn’t get said enough in the product world. Sales are exciting. They create momentum, boost short-term revenue, and give you that dopamine hit of seeing orders flood in. But here’s the hard truth… if you aren’t strategic about your discounts, they can slowly reshape how customers see your brand. And […]

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Let’s get one thing straight: your brand is not just a logo, a color palette, or a perfectly curated Instagram feed. If that’s all you’ve got, you’re missing the magic ingredient that makes brands unforgettable…personality. And I don’t mean some generic, corporate-approved “friendly and professional” vibe. I mean a real, fleshed-out personality that makes people […]

Let me take you back. Picture this: It’s late. My laptop is dying. I’ve reheated my coffee three times. I’m juggling client work I don’t love, trying to be a mom, a wife, and maybe even remember what it feels like to sleep. Sound familiar? I was creatively burnt out and so over it. I […]
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Hey there, branding besties! Today, we’re diving into the heart and soul of what makes a brand truly shine – its identity. So, grab a cup of coffee (or tea, if that’s your jam), and let’s get started! 1. Core Values First things first, let’s talk about what Mattie and Mase Design Co. stands for. […]
