The Innocent Archetype Does your brand strive to bring a breath of fresh air to a chaotic world? The Innocent archetype is all about keeping things simple, positive, and full of light. If your mission is to create a brand that feels like a warm hug or a sunny day, then you’re in the right […]

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The Everyman Archetype Does your brand thrive on being approachable, inclusive, and just plain real? The Everyman archetype is about being relatable and dependable. If your audience sees you as the friend they can always count on, this archetype might be your match. With the Everyman archetype, your brand will feel like a trusted friend […]

In every industry, there’s an It Girl. She’s confident, unforgettable, and magnetic. Her brand is cohesive, her message is clear, and her audience is obsessed. Spoiler alert: you can be that girl in your niche. At Mattie and Mase Design Co., we believe every entrepreneur has the power to step into the spotlight and own […]
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Hey there, branding besties! Today, we’re diving into the heart and soul of what makes a brand truly shine – its identity. So, grab a cup of coffee (or tea, if that’s your jam), and let’s get started! 1. Core Values First things first, let’s talk about what Mattie and Mase Design Co. stands for. […]
