The Sage Archetype Are you the go-to expert, the wise friend, or the one always dropping knowledge bombs? The Sage archetype might be your brand’s perfect match. It’s for brands that want to empower their audience with insight, clarity, and that “aha!” moment. With the Sage archetype, you’ll position your brand as a trusted resource […]

The Innocent Archetype Does your brand strive to bring a breath of fresh air to a chaotic world? The Innocent archetype is all about keeping things simple, positive, and full of light. If your mission is to create a brand that feels like a warm hug or a sunny day, then you’re in the right […]