Let’s talk about something that doesn’t get said enough in the product world. Sales are exciting. They create momentum, boost short-term revenue, and give you that dopamine hit of seeing orders flood in. But here’s the hard truth… if you aren’t strategic about your discounts, they can slowly reshape how customers see your brand. And […]

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Your brand doesn’t need the spotlight to shine, it is the spotlight for others. As The Support Stylist, you’re the calm in the chaos, the voice of reassurance, and the behind-the-scenes magic that makes your audience feel seen, heard, and truly cared for. You’re the brand that sends the “just checking in” text, that shows […]

If your brand had a mantra, it would be “every detail matters.” As The Thoughtful Curator, you’re intentional, discerning, and oh-so-focused on creating meaning behind the scenes. You don’t just create beautiful things, you design experiences with depth and strategy. You’re not throwing spaghetti at the wall to see what sticks. You’re plating a 5-star […]
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If you got The Warm Motivator, can we just say, you’re the type of brand that makes people feel like they can do anything… and like they can text you about it after. You’re heart-forward, high-energy, and deeply nurturing. Think best-friend-meets-business-bestie energy. Your brand knows how to cheer someone on while also holding space for […]
